10-01-2006
The Importance of Listening in Public Speaking
While a person’s ability to speak well on his feet matters a lot in the art of public speaking, the secret to a great speech may life in his ability to listen.
Here are a few ways how listening can help us deliver a more effective speech:
1. Listening tells us if we are being understood
We may be well into our speech and nearing our conclusion, but how sure are we that the audience has understood what we have said? It is possible to tell that based on the look on their faces, but the sure way to do know if we have been understood is to listen to the audience’s question. These will tell you in what areas you have to expand further. If the questions concern things that were already addressed in your speech, then you know that the person asking the question has not been very attentive.
2. Listening is the opposite of being rude
When a speaker doesn’t listen very well, he tends to be curt with his audience. This is evident in the way he finishes the sentences or the questions of other people. This is also demonstrated in the way a speaker sometimes answers questions with questions as he attempts to conceal his lack of a better answer.
3. Listening tells us what our audience thinks about our speech
Oftentimes, the best way a speaker can gauge the reaction of his audience to his speech is through their questions. Complicated questions mean that your audience has understood your speech and are seeking to go deeper. Simple questions may mean that your speech has over-shot the audience’s level of understanding at some point in your speech. The tone of the questions will also tell you much about what the audience thinks of your speech. Are they positive in tone, seeking only further explanation of your key points. Or are the questions pointed and negative?
4. Listening tells us of our audience’s biases
Most audiences have their own set of biases, especially if they are part of a group that shares similar interests. And sometimes, to put our point across, a speaker has to address these biases and he must always to it delicately. The questions of the audience will tell the speaker where he stands.
5. Listening keeps us focused
Perhaps the single most important thing about listening is that it keeps us focused on the audience and concentrated on how we as speakers can help the audience to better understand our speech. It is the surest way to truly engage the audience and make them deeply involved in the message of our speech. It lets us know where they stand as opposed to where we want to bring them. Listening gives us a roadmap through which we can guide the audience to better understand the points we are trying to make. The alternative to listening is to let our minds wander and to let other matters unrelated to the questions or to the speech linger in our thought. Not only is that short-changing the audience, it is also being rude.